Roseanne Barr is a big name, and ABC made a huge mistake by letting her go. Barr was removed from “The Conners,” and the network’s ratings dropped significantly. Barr’s firing was a rather disgraceful move, and she was fired after the controversial tweet.
The show was presented as a version of the “Roseanne” show, but Barr was not there. The show was not even close to what it looked before, and became the fourth highest watched show.
“Down 35% from the Roseanne opener, the debut of The Conners was just 4% better than the mothership series finale in metered market numbers. In fact, despite a massive marketing push, The Conners wasn’t even the highest rated show of Tuesday night. Though The Conners was ahead of This Is Us by 22% in the early numbers, it was the fourth episode of the 16th season of CBS’ NCIS that topped the night with a 8.1/13 in metered market results,” reports confirm.
“For ABC, the real goal for The Conners seems to be to match or be close to the final season opener of The Middle, which aired on October 3 last year. That Season 9 debut snagged 6.2 million viewers and a 1.6/6 rating among adults 18-49. Looking at the metered markets this morning, that goal looks realistic at this point as the Roseanne Season 10 ender had an audience of 10.6 million and a 2.5/12 rating in the key demo.”
ABC walked Barr to the door after her message about Obama administration official Valerie Jarrett, and some did not like that at all.
ABC execs regretted firing the actor, and even admitted their mistake. The execs spoke during a recent interview, noting that the removal of Barr was a “knee-jerk” reaction by the network’s president.
“We didn’t think it through properly. What Roseanne did was wrong but we shouldn’t have rushed to fire her. It was almost a knee-jerk reaction by Ben [Sherwood] and Channing [Dungey] who should have launched an investigation. this would have given them more time to listen to the public, advertisers and cast members to determine the best decision,” one of the execs said.
ABC even fears that “The Conners” will cause more damage than good.